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Priyanka Chopra lends support to child rights

New Delhi: Bollywood actress Priyanka Chopra, who is riding on the success of "Kaminey", has pledged her support to a fund-raising project started by international fashion brand Bulgari, which is celebrating its 125 years, for the defence of children's rights.

"It goes without saying that children are our future and we need to do whatever it takes to ensure that they have a chance for a better future by educating them and protecting their rights. I'm very proud to be a part of this initiative. I firmly believe that every little step we take will make a difference in the long run," Priyanka said in a press release.

Bulgari, an Italian company, has chosen to support the "Rewrite the Future" campaign started by Save the Children, an independent international organisation that works for children's rights and has its presence in around 100 countries.

Internationally, this campaign is being supported by noted celebrities such as Ben Stiller, Mischa Barton, Terrance Howard and Julianne Moore, among others.

Bulgari has introduced a silver ring specially created for the campaign and has Save the Children logo engraved inside. It costs Rs.20,100 and was flashed by Priyanka at a press conference in Mumbai Monday.

The "Rewrite the Future" campaign by Save the Children is aimed at providing quality education by 2010 to eight million children living in conflict-affected areas.